Hood Groove Management BMW X2 Press event

BMW X2 Press event

We collaborated with ZZ.DOT for the presentation of the new BMW X2 to the press. The event took place at Art Factory and it lasted two days (26th and 27th of Fabruary).

We provided the following people and services. DJ and equipment with DJ MarWax, Graffiti with graffiti writer Platon, Beatbox show by Human Drummachine and a dance showcase by b-boy Cut1, Natasha and Phoenix.

The moto of BMW’s campaign “be the one who dares” promotes that hybrid identity of the car that is both for young people but also for families. So, the combination of such amazing street artists showed that combination of uniqueness  and high level of skills that he car itself brings out.

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  • Date
  • Type
    Dance showcase, Beatbox showcase, live Graffiti, DJ set
  • Place
    Art Factory (Athens)
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